When the City of Gold Coast asked the public for feedback on its proposed Surfers Paradise Revitalisation concept design, one message came through loud and clear: people want more shade.
It sounds straightforward enough — but “more shade” is not as simple as it seems. The way shade works in Surfers Paradise is shaped by time, place, tree type, and design decisions. If we don’t define what kind of shade people mean — and when they want it — we risk designing solutions that miss the mark entirely.
1. What “more shade” really means
The first ambiguity is whether respondents were comparing shade levels to what currently exists, or to what was shown in the concept design. The survey didn’t clarify this point. If people were reacting to the renders, they might simply have noticed that the proposed designs showed less canopy coverage than today — and were asking for that loss to be addressed, not demanding new types of shade altogether.
2. Blaming the trees misses the point
The Council’s 2020 report concluded that Norfolk Pines were poor shade trees, forming the basis for proposals to remove and replace them. But that conclusion overlooks how these trees are actually used. The problem isn’t with the pines — it’s with the placement of public furniture beneath them. In practice, people regularly gather under the Norfolks, enjoying the filtered shade they provide. The photographic evidence is abundant. Removing established trees based on an assumption about “poor shade” would be a serious misjudgment.
3. Afternoon shade is already abundant
Surfers Paradise beach is famous for its skyline — and infamous for the shadows it casts. By mid-afternoon, especially in winter, large sections of the Esplanade are shaded by the towers themselves. This means any conversation about “more shade” must specify the time of day. If shade is desired in the afternoon, much of the need is already met naturally by the built environment.
4. Morning sun exposure and the east-facing Esplanade
The Esplanade faces due east, into the rising sun. Early in the day, it’s bright, exposed, and hot. This is where the Pandanas palms play a vital role, casting low morning shade over the beach-edge walkway. The Council’s proposed design removes almost all of them, replacing them with tall palms. Those taller trees will not cast usable shade on the path until around midday — leaving one of the most active parts of the foreshore exposed just when it’s most needed.
5. Lessons from Cavill Avenue’s canopy
The Council’s own 2020 report praised the Poinciana trees over Cavill Avenue as a model of good urban shade — broad, dense, and inviting. Yet in the concept renderings, the Poincianas are gone, replaced with tall, slender palms that provide minimal canopy coverage. The lesson appears to have been forgotten.
A smarter shade strategy
“More shade” should not mean fewer trees that actually work. True shade planning means understanding how people use the Esplanade through the day and designing for comfort, not just aesthetics. Surfers Paradise already has many of the right trees in the right places. What’s needed is refinement, not replacement — smarter planting, better placement of seating, and respect for the mature canopy that defines this iconic beachfront.
What can you do?
The 2 Minute Business Survey
A small action, but powerful if many of us do it. The results will give us real data to show the impact this closure is having on local business.
Once completed, the survey returns you to this page.
Go to the Actions and Contacts Page
Call, write or take a survey, we provide links and resources to make it easy for you to have your opinion heard.
Go to the Business Actions Page
There are many businesses in Surfers Paradise who have seen a downturn. It is time for us to band together and show up in numbers. The time is now. Join us.
Call Council, lodge a complaint.
This is their administrative line and they may advise you to lodge your complaint online. Below is a link to Council’s Complaints page where you can submit online.
Contact the Division 10 Council
Send your story to In Surfers Paradise
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Send your letter to the Federal member for Surfers Paradise
Contact the Stakeholder Engagement Team
This is the address supplied for business owners and property managers and anyone looking for more information on the Council’s FAQ page.
GC Have Your Say Survey
Note this survey’s questions are heavily loaded. They have a narrow positive framing focussed on a set of benefits which may not result from this plan. You are permitted to disagree with the premise of the questions and mark as "Not important" anything you do not consider to have a valid premise.
Make good use of the comments section.
Join us!
List of videos
Full Report | https://youtu.be/9ECWXxcSpzQ
Report Summary | https://youtu.be/I7iW_HTrVZs
01 Opening Introduction | https://youtu.be/GYHGkkCX-f8
02 The Esplanade is Already Healthy | https://youtu.be/oaQKPhiy5Rg
03 The Cars on The Esplanade | https://youtu.be/k_2Ky4PLNNU
04 Drove the money away | https://youtu.be/dAlmJ0MZi9c
05 The Bind in the Concept | https://youtu.be/-HYQblzC9eY
06 Road is a Dead Zone | https://youtu.be/asNaRY9pX_g
07 Esplanade Muted | https://youtu.be/Mm1zfUQiM6c
08 Business centre bypassed | https://youtu.be/lon4b5OETdA
09 Surfers Paradise Avoided | https://youtu.be/TyJ5dbglrYs
10 Installing a North South Divide | https://youtu.be/tOG7yXxovng
11 Causing Instant Gridlock | https://youtu.be/T3RAI_nFcY0
12 Risking Our Safety | https://youtu.be/_9ZLZ5Xl7mc
13 Emergency Services | https://youtu.be/z69xPjerw3U
14 Using The Wrong Models | https://youtu.be/o5NFQ3pyFQk
15 Breaking the Fun | https://youtu.be/oDylOU1PC5o
16 Attracting which locals? | https://youtu.be/BqmWRso9AWA
17 Failing their own Strategies | https://youtu.be/tuiMntednDg
18 Bending The 71% | https://youtu.be/iaF_g15nuBc
19 Not listening | https://youtu.be/Lu4kECLlWp8
20 Selling Peace and Quiet | https://youtu.be/j_kC5-4haSY
21 Destroying the Brand | https://youtu.be/wlU-pYtc2yo
22 Who is this for? | https://youtu.be/p8tOC8IsIxE
23 Iconic Design and Disruption | https://youtu.be/HX_ZlaA8aZM
24 No Morning Shade | https://youtu.be/zGDce7Lvtlc
25 The Iconic Scenic Drive | https://youtu.be/DzgeTzWYWJk
26 Alternate Design | https://youtu.be/WjIo8EInrEc
27 Hoons | https://youtu.be/_xaabV16BQo
28 The Missing Piece | https://youtu.be/P6ySApXP33g
Cutting down the Poincianas | https://youtu.be/P8QVWhlGWSU
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